Nicole Shemwell

Nicole Shemwell is a Board-Certified Trichologist, sought-after speaker, and educator who has made it her mission to transform the way the beauty industry understands scalp health — one professional and one client at a time. With a background rooted in corporate IT and systems thinking, Nicole brings a rare combination of clinical precision and strategic business acumen to every stage she steps on. She is the founder and CEO of Advanced Hair Care & Wellness Spa, a corrective scalp wellness practice with two Jacksonville, Florida locations, and Advanced Hair Care Academy, an educational platform training licensed professionals in trichology, corrective headspa protocols, and scalp-first business development. Nicole is also the founder of Beating the Odds, a mentorship organization dedicated to leadership development and personal transformation for students and young adults. Her signature methodology is built on a simple but disruptive truth: we don’t cover up — we discover the root. Through her work, Nicole has positioned herself as a leading voice in the corrective headspa movement, equipping professionals to elevate their practice and empowering clients to become informed advocates for their own hair health. She is not just changing the conversation — she is building the framework for what’s next.