Sponsorship Opportunities Rooted in Culture, Community & Connection
Partner With Culture. Connect With Community. Create Impact.
Rather than one large, all-encompassing expo, the Reset Series allows brands to sponsor individual events, making partnerships more attainable, more targeted, and more impactful.
Whether you’re looking to own a moment, support a specific experience, or simply align your brand with a powerful audience, we offer flexible sponsorship options designed to meet you where you are.”
Who Attends Curlfriends
Curlfriends attracts a highly engaged audience of women ages 18–54, with a strong cultural foundation rooted in the African-American community and a growing, diverse reach.
- 98% women, with male attendance increasing year over year
- 95% African American, with representation across Latina, Caucasian, and international audiences
- Strong South Florida presence, including West Palm Beach, Boynton Beach, Lake Worth, Miami, and Fort Lauderdale
- Regional reach extending to Jacksonville and Tampa
- 10% of attendees travel from outside Florida, highlighting Curlfriends’ destination appeal
Social Media
- Social Media Reach: 14K+
- Instagram: 7.1K followers
- Facebook: 2.6K followers
- Email: 4K Subscribes
- Thread: 1K Followers
Why sponsor Curlfriends?
- 11+ years of trusted community engagement
- Highly engaged audience of beauty lovers, creatives, entrepreneurs & wellness seekers
- Intimate, curated environments
- Authentic brand integration—not forced selling
- Multi-touch exposure without overcommitment
- We believe in intentional visibility, not overexposure.
Event #1 - Rooted Kickoff Expo (Sept 5)
Natural Hair Expo
$400 - $1,500
Title Sponsor $1500 – Top-tier visibility across the entire event. Presented by” placement on event signage. Premium logo placement across marketing + onsite branding. Pick of Brand integration into one of our available activations (Excluding Curl Identity Bar).
Mirror Affirmation Activation $400 – A full-length mirror featuring bold vinyl text that reads “WELCOME TO THE RESET,” alongside Curlfriends Expo branding, event hashtag, and your brand name as the presenting sponsor.
Vinyl Records Wall $600 – An 8×8 interactive wall featuring custom-designed vinyl album covers that celebrate natural hair, culture, and empowerment. Each “album cover” offers space for sponsor integration through product visuals, logos, or custom branded designs labeled “Presented by Your Brand.”
Word Search Wall: “Find Your Reset Words” $400 – An 8×8 interactive word search experience centered around beauty, wellness, confidence, and self-care. Attendees engage with the wall while capturing fun, shareable moments, keeping your brand front and center in a playful, memorable way.
Shoot Your Shot: The Reset Challenge $500 – A high-energy basketball-style game where attendees shoot to win hair products provided by sponsoring brands. This activation blends fun, movement, and direct product placement, making it one of the most engaging experiences on-site.
Ring Toss Game Activation $500 – A custom ring toss game featuring hair product bottle props displayed on a branded platform. Attendees play for points and win sponsored items, creating a fun and memorable brand interaction.
Curl Identity Bar $700 – A personalized consultation experience where attendees receive guidance on their curl pattern, hair needs, and care routine from a curl specialist. This is a high-value, trust-building activation that positions your brand within education, expertise, and long-term hair care conversations.
Event #2 – Conversations (Sept 12)
Live Podcast + Art + Culture Experience
$500 - $1,000
Title Sponsor $1000– Top-tier visibility across the entire event. Presented by” placement on event signage. Premium logo placement across marketing + onsite branding. Pick of Brand integration into one of our available activations.
Voice Booth $600 – A bold, statement-driven photo moment featuring a branded display that reads “Your Voice Matters, Say It Out Loud.” Your brand is integrated into a high-visibility, shareable that encourages attendees to capture and express themselves.
The Reset Receipt $500 – Wallet-sized affirmation card designed like a receipt, featuring empowering messaging tied to identity, confidence, and self-worth.
Conversation Card Rack $500 – Interactive card station with guided prompts that guests engage with during the event, with select responses shared live.
Event #3 – After Hours (Sept 18)
Karaoke + Game Night
$400 - $1,000
Title Sponsor $1000 – Top-tier visibility across the entire event. Presented by” placement on event signage. Premium logo placement across marketing + onsite branding. Pick of Brand integration into one of our available activations. (excluding Curlfriends Bingo & Karaoke)
Popcorn Bar (VIP) $500 – A styled popcorn station exclusively for VIP guests, creating a fun, nostalgic snack moment within the lounge atmosphere. Your brand is featured through station signage and optional custom packaging as guests grab and enjoy throughout the night.
Curlfriends Bingo $600 – An interactive bingo-style game blended with karaoke and music moments that keep the crowd engaged and entertained. Your brand is integrated into one of the night’s main experiences, creating repeated visibility as guests participate.
Karaoke $600 – The official karaoke experience that keeps the energy high and the crowd engaged throughout the night. Your brand is integrated into the mic moments, host callouts, and song selections, making it a central part of the After Hours experience.
Spin Wheel $500 – A high-energy spin wheel where guests win prizes, complete challenges, or unlock surprise moments. Your brand is featured directly on the wheel, prize slots, and giveaways, creating continuous interaction throughout the event.
Gumball Machine $500 – A playful activation where guests receive surprise prompts, perks, or prizes, adding spontaneity to the experience. Your brand is tied to each interaction, creating fun, memorable moments that guests talk about and share.
Candy Bar $500 – A visually styled candy display that doubles as a grab-and-go treat station and photo moment. Your brand is highlighted as the presenting sponsor, making it a sweet and shareable experience for attendees.
Instagram Mirror $400 – A sleek, social-ready mirror activation designed for selfies and content creation. Your brand is featured through messaging and hashtags, turning every photo into a branded moment.
Cocktail Menu $400 – A curated drink menu featuring themed cocktails inspired by curls, confidence, and culture. Your brand is integrated into the menu design, aligning with the overall nightlife experience.
Event #4 – Bites & Beats (Sept 19)
Food + Music Day Party
$400 - $1,000
Title Sponsor $1000 – Top-tier visibility across the entire event. Presented by” placement on event signage. Premium logo placement across marketing + onsite branding. Pick of Brand integration into one of our available activations. (excluding)
DJ Booth $700 – The DJ Booth is the heartbeat of the event, setting the tone with music that keeps energy high and guests engaged. Your brand is positioned at a central, high-traffic focal point with continuous visibility throughout the experience
Custom Hand Fan Station $400 – A functional and stylish takeaway that keeps guests cool while enhancing the event aesthetic. Your brand is featured on a keepsake item that extends visibility beyond the event.
Cocktail Menu Sponsor $400 – A curated drink experience that enhances the overall vibe and encourages guests to relax and socialize. Your brand is integrated into a high-traffic station that guests naturally gravitate toward.
Queen Card Activation $400 – Guests select affirmation-inspired cards, capture content, and share their moment. Your brand is tied to an empowering, shareable experience centered around confidence and self-expression.
Game Zone (Cornhole + Spin Wheel) $600 – An interactive area where guests play, win prizes, and engage in lighthearted competition. Your brand is integrated into a fun, high-energy space that encourages continuous interaction.
Event #5 – Serenity Restored (Sept 26)
Wellness + Beauty Expo
$400 - $1,500
Title Sponsor $1500 – Top-tier visibility across the entire event. Presented by” placement on event signage. Premium logo placement across marketing + onsite branding. Pick of Brand integration into one of our available activations. (excluding)
VIP + Influencer Room Mirror Bundle $400 – Two branded affirmation mirrors are placed inside high-traffic content rooms where guests and influencers create and capture moments. Your brand is seamlessly integrated into visually rich, shareable environments.
Main Room Mirror $400 – A full-length affirmation mirror is placed at the main entry, creating a high-visibility photo moment for all attendees. Your brand is positioned front and center from arrival to exit.
Affirmation + Release Experience $500 – An interactive reflection wall where guests write what they’re releasing and calling in. Your brand becomes part of a powerful, collective moment of transformation and self-expression.
Reset Phone Booth $600 – A calming, floral-accented photo moment designed as a reflective “safe space.” Your brand is integrated into a tranquil, high-traffic activation centered around pause, breath, and reset.
Bloom Bar $700 – An interactive floral station where guests create mini bouquets while capturing content. Your brand is featured within a creative, self-care experience that’s naturally shareable.
Candle Bar $700 – A serene, hands-on pouring experience centered around relaxation and intention. Your brand is placed within a calming, visually rich moment focused on self-care.
Patch Bar $700 – A customization station where guests design trucker hats or tote bags with expressive patches. Your brand becomes part of a fun, creative experience guests take with them.
Movement Room $800 – A guided wellness space featuring yoga and sound bath sessions in an intimate setting. Your brand is integrated into the full experience, from setup to take-home elements.
Zen Recharge Garden $700 – An open-air lounge where guests relax, connect, and recharge. Your brand is woven into a calm, elevated environment with multiple engagement touchpoints.
Glow & Restore Studio $800 – A beauty and self-care space offering mini services like nails, brows, lashes, and massage. Your brand connects directly with guests through hands-on transformation moments.
Affirmation Capsule Station $500 – A feel-good activation where guests receive a capsule with a handwritten affirmation. Your brand is tied to a meaningful takeaway centered around positivity and wellness.
DONATION SPONSORSHIPS
PRODUCT SPONSOR
In-Kind Sponsorship
- Product inclusion in VIP + GA bags
- Verbal Recognition: The brand name will be mentioned during the event
- Logo on: Event flyer & digital promo, Event-specific webpage, and On-site sponsor signage
- 3 social media posts
- 1 email mention (shared, not dedicated)
Beverage or Snack
In-Kind Sponsorship
- The brand provides beverages or snack for the event (full or partial coverage)
- Logo on bar menu or drink sign (for beverage)
- On-site branding at the food or snack station
- Verbal Recognition: The brand name will be mentioned during the event
- Logo on: Event flyer & digital promo, Event-specific webpage, and On-site sponsor signage
- 3 social media posts
- 1 email mention (shared, not dedicated)
GIVEAWAY SPONSOR
In-Kind Sponsorship
- Verbal Recognition: The brand name will be mentioned during the event
- Logo on: Event flyer & digital promo, Event-specific webpage, and On-site sponsor signage
- 2 social media posts
- 1 email mention (shared, not dedicated)