The Experience
Rooted is the signature Curlfriends Expo experience, bringing together beauty lovers, entrepreneurs, creators, and the natural hair community for a day filled with curated vendors, interactive experiences, live conversations, wellness moments, and community connection.
From discovering new brands and shopping curated products to engaging in meaningful conversations and capturing content-worthy moments, Rooted was designed to celebrate beauty, texture, culture, and self-expression in an elevated and immersive way.
What to Expect
- Curated haircare and beauty vendors
- Live demonstrations and product discovery
- Music, energy, and community engagement
- Shopping, networking, and brand visibility
- Photo-worthy installations and content moments
- Interactive brand activations and games
- A high-energy, community-driven atmosphere
