Event #1 – Rooted Kickoff Expo (Sept 5)brandinggaloreApril 15, 2026

Event #1 – Rooted Kickoff Expo (Sept 5)

Price range: $400.00 through $1,500.00

Natural Hair Expo

Experience Type: High-traffic expo, brand discovery, immersive activations

The Rooted Kickoff is the opening experience of The Reset Series and the most expo-style event of the lineup. This event is designed for maximum visibility, high attendee engagement, and strong brand discovery moments.

Sponsors for this event are placed directly inside interactive activations that encourage attendees to engage, take photos, and share organically across social media.

Scroll down for a full description of each sponsorship option.

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Description

Title Sponsor – Top-tier visibility across the entire event. Presented by” placement on event signage. Premium logo placement across marketing + onsite branding. Pick of Brand integration into one of our available activations (Excluding Curl Identity Bar).

Mirror Affirmation Activation – A full-length mirror featuring bold vinyl text that reads “WELCOME TO THE RESET,” alongside Curlfriends Expo branding, event hashtag, and your brand name as the presenting sponsor.

Vinyl Records Wall –  An 8×8 interactive wall featuring custom-designed vinyl album covers that celebrate natural hair, culture, and empowerment. Each “album cover” offers space for sponsor integration through product visuals, logos, or custom branded designs labeled “Presented by Your Brand.”

Word Search Wall: “Find Your Reset Words” – An 8×8 interactive word search experience centered around beauty, wellness, confidence, and self-care. Attendees engage with the wall while capturing fun, shareable moments, keeping your brand front and center in a playful, memorable way.

Shoot Your Shot: The Reset Challenge – A high-energy basketball-style game where attendees shoot to win hair products provided by sponsoring brands. This activation blends fun, movement, and direct product placement, making it one of the most engaging experiences on-site.

Ring Toss Game Activation – A custom ring toss game featuring hair product bottle props displayed on a branded platform. Attendees play for points and win sponsored items, creating a fun and memorable brand interaction.

Curl Identity Bar – A personalized consultation experience where attendees receive guidance on their curl pattern, hair needs, and care routine from a curl specialist. This is a high-value, trust-building activation that positions your brand within education, expertise, and long-term hair care conversations.

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