| Time | Event Schedule |
|---|---|
| 12:40–12:45 PM | Presented by LuNiche Opening Recognition |
| 1:00–1:15 PM | Texture Defined with Adea McKnight |
| 1:30–1:40 PM | Giveaway |
| 2:00–2:15 PM | The Loc Lab with Shanice Robinson |
| 2:30–2:45 PM | LuNiche Featured Sponsor Spotlight |
| 3:00–3:20 PM | Beyond the Curls with Anne Christine Mortimer |
| 3:35–3:40 PM | DoctorPads Spotlight + Live Demonstration |
| 5:00–5:15 PM | Final Giveaways |
Segment Guide
| Segment | Host Introduction and Talking Points |
|---|---|
| Presented by LuNiche | Welcome everyone to Rooted Kickoff, the 12th Annual Curlfriends Expo, presented by LuNiche. Encourage guests to visit the LuNiche fragrance experience and discover a new favorite fragrance. |
| Texture Defined | Introduce Adea McKnight, master stylist and textured-hair specialist from The Curl Spot. Let guests know they can receive personalized insight into their hair’s texture, density, porosity and healthy-hair needs. |
| Giveaway | Announce the sponsoring brand and featured prize before selecting the winner. Remind guests that additional giveaways will happen throughout the event. |
| The Loc Lab | Introduce Shanice Robinson, master loctician from Caribbean Styles. The Loc Lab includes a live retwist and style transformation, loc-care tips, maintenance guidance and an opportunity to ask a loc expert. |
| LuNiche Spotlight | Reintroduce LuNiche as the presenting sponsor. Invite the representative to share more about the brand, its fragrances and the featured fragrance experience available during the expo. |
| Beyond the Curls | Introduce Anne Christine Mortimer, textured-hair and scalp specialist known as @The_Textured_Pro. She will discuss how to recognize common hair and scalp concerns, including flaking, itching, breakage and thinning. |
| DoctorPads Spotlight | Introduce Alex from DoctorPads. He will explain the difference between common over-the-counter products and DoctorPads, discuss potential concerns associated with some OTC options and present an alternative approach through a live demonstration. |
| Final Giveaways | Recognize each company providing a prize before announcing the winner. Remind attendees to remain present to win. |
Upcoming Event Call out
Rooted Kickoff is only the beginning! Curlfriends Expo has more events happening throughout September.
Join us September 12 for ConverStations, featuring real and meaningful conversations.
On September 19, take a Side Quest with us in Hollywood for karaoke, bingo and a day party.
Then, close out the month with Serenity Restored on September 26 in Fort Lauderdale, our wellness and beauty experience.
Visit CurlfriendsExpo.com for tickets and additional information.
Sponsor Reference Guide
| Sponsor | Recognition |
|---|---|
| LuNiche Parfums | Title Sponsor and Presenting Sponsor of Rooted Kickoff |
| Double M Shaker | Official Mocktail Partner |
| Hawaiian Silky | Product Sponsor |
| Raising Cane’s | Gift Bag Contributor |
| Miss Jessie’s | Product Sponsor |
| Curl Daze | Product Sponsor |
| Janet Collection | Product Sponsor |
| Esha Naturals | Product Sponsor |
| Honey Handmade | Product Sponsor |
Kehlani | Product Sponsor |
| Leisure Curls | Product Sponsor |