BEAUTY SUPPLY STORES WANTED
Bring Your Beauty Supply Store to the Hair Expo
Create a pop-up version of your store and sell directly to South Florida’s natural-hair and beauty community.
Saturday, September 5, 2026 | 12–6 PM Downtown Event Center | Fort Lauderdale, Florida
Curlfriends Expo is inviting a limited number of local beauty supply stores to participate in Rooted Kickoff, our 12th Annual Natural Hair Expo. Transform a 10×10 space into a miniature version of your beauty supply store. Bring your bestselling products, shelves, baskets, racks, displays, promotional materials and checkout system, then introduce your business to natural-hair and beauty consumers from across South Florida.
This is your opportunity to:
• Sell products directly to attendees
• Introduce new customers to your store
• Showcase bestselling and specialty products
• Demonstrate featured products
• Promote your physical or online location
• Distribute coupons and bounce-back offers
• Collect leads and grow your customer list
• Build local brand recognition
Meet Your Customers at Rooted Kickoff
Approximately 200+ projected attendees from Broward, Miami-Dade, Palm Beach and surrounding South Florida communities will gather for a day centered around healthy hair, beauty, education, shopping and connection.
Place your beauty supply store in a room filled with consumers actively interested in hair care, beauty products, styling tools, accessories and new product discoveries.
The Rooted Kickoff experience will feature:
• Natural-hair education
• Hair and beauty activations
• Product discovery
• Curated vendors
• Fragrance experiences
• Mocktails
• Giveaways
• VIP gift bags
• Community and Curlfriend connection
DEADLINE:
AUGUST 25, 2026
Payment and branding materials must be received by August 25th to guarantee custom signage or backdrop production. Opportunities are limited and subject to availability.
Choose How Your Brand Shows Up
Build visibility, connect with attendees, or create a branded event experience. Select the Community Partnership that best supports your goals.
Beauty Supply Store Pop-Up
Special Rate: $300
Your package includes:
• One 10×10 empty retail space
• One six-foot table
• One standard tablecloth
• Two chairs
• Three vendor credentials
• Two hours of scheduled setup access the evening before the event
• Two additional hours to complete setup on event day
• Permission to bring shelves, baskets, racks, branded signage and portable displays
• Opportunity to sell products directly to attendees
• Dedicated vendor announcement on social media
• Instagram collaborator invitation
• Business name, logo and website link featured on the event website
• Inclusion in Beauty Supply Store and attendee shopping promotions
• Recognition during the event
Your 10×10 space gives you the flexibility to create a branded pop-up experience using the fixtures and displays you already have in your store.
All merchandise, shelving, racks, checkout equipment and additional displays must be provided by the participating store and remain within the assigned 10×10 footprint.
ADD-ONS
Branded 8×8 Vinyl Backdrop for $175
The backdrop add-on includes:
• Basic custom design using your logo, colors and business information
• One revision
• 8×8 vinyl backdrop printing
• Delivery to the venue
• Backdrop stand
• Your printed backdrop to keep after the event (not the pipes stand)
Content Capture Add-On — $100
- 1–3 photos or short clips
- Delivered post-event
Enhanced custom signage design: +$100
Email Feature — $75
- Dedicated or grouped email mention
X-banner upgraded to retractable banner: +$75
THE BRANDS SHOWING UP FOR CURLFRIENDS.
Meet the partners helping us make September happen.
THE VENUE
Who Attends Curlfriends
Curlfriends attracts a highly engaged audience of women ages 18–54, with a strong cultural foundation rooted in the African-American community and a growing, diverse reach.
- 98% women, with male attendance increasing year over year
- 95% African American, with representation across Latina, Caucasian, and international audiences
- Strong South Florida presence, including West Palm Beach, Boynton Beach, Lake Worth, Miami, and Fort Lauderdale
- Regional reach extending to Jacksonville and Tampa
- 10% of attendees travel from outside Florida, highlighting Curlfriends’ destination appeal
Social Media
- Social Media Reach: 14K+
- Instagram: 8K+ followers
- Facebook: 2.6K followers
- Email: 4K+ Subscribes
- Thread: 1K Followers
Why sponsor Curlfriends?
- 11+ years of trusted community engagement
- Highly engaged audience of beauty lovers, creatives, entrepreneurs & wellness seekers
- Intimate, curated environments
- Authentic brand integration—not forced selling
- Multi-touch exposure without overcommitment
- We believe in intentional visibility, not overexposure.